The Evolution of Marketing through Digital Marketing
The use of the internet and modern technology to improve business processes and compete with changing market needs has helped develop a new branch of marketing known as digital marketing. With digital marketing becoming an integral part of marketing practices and a promising career option, students must explore it. Keeping in mind the growing scope of digital marketing, Jain College, Hubli organized a webinar titled Digital Marketing Strategies and Trends on July 24, 2021. A total of 71 students attended the webinar.
The keynote speaker for the event was Dr. Kiran L. Maney, Assistant Professor and Course Facilitator in the arena of marketing at JAIN (Deemed-to-be University), Center for Management Studies, and Head of the Conference and FDP team. Dr. Kiran, in her speech, said that marketing is getting evolved with technology to facilitate a better understanding of consumer demand bringing digital marketing into the picture that identifies and creates new market trends and various strategies to crack the sales. She said that, unlike traditional strategies, digital marketing allows the usage of multiple channels, enabling brands to reach their customers on their terms, various devices and platforms, and with more time flexibility. The session discussed trends related to data analytics, social media marketing, and search-based advertising. The address highlighted strategies involved in marketing to reach out to potential customers with the help of better content, platforms, and media. The webinar also focused on website creation, content writing, Search Engine Optimization (SEO), and Search Engine Marketing (SEM), along with website monetization, creating a QR code for personal or official use, and information on affiliate marketing.
Students were amazed to know the impact of technology in the market and how social media and other platforms could make profits for business organizations. The complete overview of strategies, their effects, and result analytics were introduced to students for them to understand the dynamic market needs. Students were informed about the available courses that Google offers in the field of digital marketing. The session provided valuable insights into SEO, trends in marketing and digital marketing, and the need to evolve ourselves.